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 ·  GovJobs
 ·  Promostar

SEO/SEM CASE STUDY: GovJobs.com, Inc.

URL:  www.govjobs.com

GovJobs.com, Inc. is historically known as the Internets first secure dynamic ASP driven Job Board for U.S. Government employment and has been in business since 1998. GovJobs.com, Inc. is recognized by Job Seekers worldwide as being the foremost intelligent U.S. Government employment resource on the Internet. The companies primary mission is to provide cost efficient, user-friendly ways of sharing employment information to worldwide job seekers and all government and commercial employers including Federal, Defense/Military, State & Local Government Agencies as well as commercial companies, corporations and staffing agencies.

Summary

GovJobs.com contracted MegaRankings Inc. in June 2003 to initiate an aggressive Natural Search Engine Optimization campaign. Prior to contracting with MegaRankings Inc., GovJobs.com had no Page Rank, links or rankings with Google. They had 250 employers paying to post their jobs and 500 employees searching for job listings.

Objectives

Increase websites Page Rank
Increase the number of inbound links recognized by Google
Achieve top rankings with Google for competitive keywords like government jobs
Expose website to employess to encourage usage and employers to pay to post their job openings

Strategies

Fully optimize GovJobs.com with Google, Yahoo!, MSN and AOL
Research targeted keywords, optimize all META Tags, design and navigation attributes
Establish link partnerships with other job resource websites
Fully report progress including ranking, linking and traffic reports

Results

GovJobs Page Rank increased from 0 to 6 on the Homepage
The inbound links recognized by Google increased from 0 to 99
GovJobs keyword visibility among Google increased 1,200%
GovJobs now has 1,000 employers paying to post their listings a 300% increase and 5000 employees searching for jobs a 900% increase!

 

Please click on the ranking number to view actual search result.

Keywords

Competitive Sites

Google

Government Jobs 134,000,000 6
Jobs in Government 136,000,000 7
Jobs in Federal Government 12,400,000 10
Careers in Federal Government 124,000,000 6

Keywords

Competitive Sites

Yahoo

Government Jobs 131,000,000 3
Jobs in Government 132,000,000 3
Jobs in Defense 36,900,000 5
Jobs in Federal Government 34,200,000 2

 

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