Client Case Studies

SEO/SEM CASE STUDY: ElegantChild

URL:  www.elegantchild.com

When top Hollywood agents, managers and celebrities call, The Elegant Child of Beverly Hills is there to answer. To provide Hollywood's next young talent, you ask? No, rather they are there to provide unique creations for the babies of Hollywood's power elite. Established in 1989, The Elegant Child of Beverly Hills offers an array of personalized gifts including specialty products, luxury items and custom gift baskets for very special newborns. These exquisite gifts display the style, sophistication and quality that is the essence of The Elegant Child.

Summary

ElegantChild contracted MegaRankings Inc. in July 2008 to initiate an aggressive Natural Search Engine Optimization campaign. Prior to partnering with MegaRankings Inc., ElegantChild had limited Page Rank and search engine rankings.

Objectives

		Increase website traffic
		Blowup the number of inbound product inquiries and traffic
		To achieve top rankings for competitive keywords like baby girl gifts and celebrity baby gifts
		Solidify ElegantChild as the leader in baby gifts by superior organic search engine exposure

Strategies

		Fully optimize ElegantChild.com with Google, Yahoo!, MSN and AOL
		Research targeted keywords, optimize all META Tags, design and navigation attributes
		Create a link directory and establish inbound and reciprocal link partners with relevant, high Page Rank partners
		Fully report progress including ranking, linking and traffic reports

Results

		Page Rank increase
		The current website traffic has increased exponentially
		ElegantChild keyword visibility has increased 1,500%
		ElegantChild now has solid rankings for their most important keywords and enjoys in excess of 5,000 visitors to their website per month from Google alone.

Please click on the ranking number to view actual search result.

Keywords Competitive Sites Google baby girl gifts 38,300,000 2 baby boy gifts 28,900,000 10 custom baby gifts 22,900,000 4 celebrity baby gifts 18,900,000 1 luxury baby gifts 9,080,000 1 luxury baby gift basket 518,000 3

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