Client Case Studies

SEO/SEM CASE STUDY: PromoStar

URL:  www.promostar.com

Established in 1986, Silver Star Promotions always provides its clients with creative and innovation marketing ideas. While the promotional products industry is crowded with thousands of companies, most just sell custom printed products. Silver Star Promotions has a unique diagnostic approach using promotional products as a medium that actually promotes a company’s brand cost effectively. Although Silver Star Promotions has been on the web with our promostar.com site since 1995, finding a way to reach clients that can appreciate our cost effective results has always been a challenge.

Summary

PromoStar contracted MegaRankings Inc. in June 2006 to initiate an aggressive Natural Search Engine Optimization campaign. Prior to partnering with MegaRankings Inc., PromoStar had no Page Rank or rankings, was at odds with their current SEO firm and struggling to make an impact in their local market with mediocre sales.

Objectives

		Increase website traffic
		Blowup the number of inbound product inquiries and sales
		Achieve top rankings for competitive keywords like trade show promotions
		Position PromoStar beyond a Local company into a Nationally recognized player in the industry

Strategies

		Fully optimize PromoStar.com with Google, Yahoo!, MSN and AOL
		Research targeted keywords, optimize all META Tags, design and navigation attributes
		Create a link directory and establish inbound and reciprocal link partners with relevant, high Page Rank partners
		Fully report progress including ranking, linking and traffic reports

Results

		The current website traffic has increase exponentially
		The number of inbound product inquiries and sales have increased 500%
		PromoStar keyword visibility has increased 2,500%
		PromoStar now has solid rankings for their most important keywords, a 500% increase in sales and equally important a position within their industry beyond the Local market and into the National spotlight.

Please click on the ranking number to view actual search result.

Keywords Competitive Sites Google incentive gifts 340,000 5 trade show promotions 512,000 6 trade show giveaways 638,000 9 trade show supplies 2,830,000 10 tradeshow promotional items 791,000 3 trade show incentives 544,000 1 trade show gifts 658,000 6

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