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Client Case Studies
SEO/SEM CASE STUDY: PromoStar
URL:  www.promostar.com

Established in 1986, Silver Star Promotions always provides its clients with creative and innovation marketing ideas. While the promotional products industry is crowded with thousands of companies, most just sell custom printed products. Silver Star Promotions has a unique diagnostic approach using promotional products as a medium that actually promotes a company's brand cost effectively. Although Silver Star Promotions has been on the web with our promostar.com site since 1995, finding a way to reach clients that can appreciate our cost effective results has always been a challenge.
Summary
PromoStar contracted MegaRankings Inc. in June 2006 to initiate an aggressive Natural Search Engine Optimization campaign. Prior to partnering with MegaRankings Inc., PromoStar had no Page Rank or rankings, was at odds with their current SEO firm and struggling to make an impact in their local market with mediocre sales.
Objectives
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Increase website traffic |
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Blowup the number of inbound product inquiries and sales |
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Achieve top rankings for competitive keywords like trade show supplies and trade show promotions |
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Position PromoStar beyond a Local company into a Nationally recognized industry leader |
Strategies
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Fully optimize PromoStar.com with Google, Yahoo!, MSN and AOL |
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Research targeted keywords, optimize all META Tags, design and navigation attributes |
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Create a link directory and establish inbound and reciprocal link partners with relevant, high Page Rank partners |
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Fully report progress including ranking, linking and traffic reports |
Results
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The current website traffic has increase exponentially |
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The number of inbound product inquiries and sales have increased 500% |
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PromoStar keyword visibility has increased 2,500% |
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PromoStar now has solid rankings for their most important keywords, a 500% increase in sales and equally important a position within their industry beyond the Local market and into the National spotlight. |
Please click on the ranking number to view actual search result.
Keywords |
Competitive Sites |
Google |
| trade show gifts |
38,900,000 |
4 |
| trade show supplies |
31,300,000 |
5 |
| trade show promotions |
26,600,000 |
3 |
| incentive gifts |
6,550,000 |
3 |
| trade show incentives |
3,040,000 |
6 |
| tradeshow promotional items |
1,050,000 |
9 |
| trade show giveaways |
748,000 |
10 |
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Take five minutes to contact us and receive your free website analysis if you qualify.
888.MEGA.SEO 888.634.2736
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