Paid Search Management
Paid Search is a search engine marketing model that requires an advertiser to bid against other competitors for
keyword placement with the major search engines and directories. Bid prices vary in degree. To be listed currently in the first position
for the keyword "toy," you can expect to bid around sixty cents.
The current bid for the first position for the keyword "mesothelioma" is twenty five dollars.
Paid Search listings are commonly titled "Sponsored Links,
" "Sponsored Sites" or "Sponsored Listings." The Paid Search listing is usually found at the very top of a search result or
on the right side of a typical search results page.
The two most popular search engines and directories in the business of Paid Search is Google
with their Google AdWords program and Overture, which feeds Yahoo! and MSN. Overture is responsible for pioneering the
original Pay Per Click model. Both Google and Overture considers the maximum bid to determine ranking positions.
Google also adds a "relevance" factor whereby the popularity of your ad is also considered along with the maximum bid.
Paid Search delivers qualified prospects to your website quickly compared to Natural Search Engine
Optimization. It can take thirty days to complete the optimization process for Natural Search Engine Optimization alone. With Paid Search, you can choose your keywords, start a new campaign and be listed within one hour. Paid Search is a valuable
tool that can be very expensive without the requisite knowledge and successful experience of starting and managing hundreds of successful Paid
Search campaigns.
If you have any Paid Search Management experience maybe choosing to handle your own pay-per-click campaign(s),
you will know that the management process is challenging, time consuming and expensive, sometimes very expensive. If you don't
constantly monitor your bids compared to the bids of your competitors, you can waste hundreds and in some cases, thousands of
dollars. The time you invest into the management of your campaigns could be invested into serving other important
functions of your business.
Listed below are critical services associated with our MegaRankings Inc. Paid Search campaigns:
Create ad copy
Define user action
Setup bid schedule
Select landing pages
Develop keyword list
Develop keyword category
Specialized software for bidding
Determine the most valuable bid
Track your ROI from click to conversion
Set bid cap and automatically manage positions
Maintain an unlimited number of keywords
Set maximum cost per click
View and print reports
Choosing keywords and creating dynamic and conversion-friendly landing pages can make or break a Paid Search
campaign. Unless you have special training handling these important factors you may not be taking full advantage of the Paid
Search marketing model. Our Paid Search experts will research your competitors and determine the most valuable keywords for
your Paid Search campaign and the appropriate bids for the keywords. We will then set bid caps and acquire and secure the
rankings for your effective keywords.
Your Paid Search campaign will be monitored 24/7/365 and your visitors tracked from click to conversion to
ensure an exceptional Return On Investment. We will schedule your bid updates and keep you informed with our leading reporting
system. If you currently manage your Paid Search campaign, you know how important and valuable the program can be. If you don't
do Paid Search you should, your competitors are. Natural SEO and Paid Search can work together to strategically place your
business ahead of your competition. Don't throw caution to the wind. Let our proven experts manage your Paid Search campaign.
Take five minutes to contact us and receive your free website analysis if you qualify.
888.MEGA.SEO
888.634.2736
MegaRankings Inc. is a SEO expert & consultant firm that specializes in Pay Per Click Management, search engine & internet marketing services.
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